Viva El Gonzo Sustainability Efforts

At Viva El Gonzo we make quality goods inspired by travel and cultural experiences, especially those centered around the beach. We prioritize goods made from organic or recycled materials, in addition to overall event sustainability. This mission pairs perfectly with Goose's values as well as 100x Hospitality’s existing responsibility initiatives, which respect and conserve our natural world. Adopting mindful eco-conscious practices is a constant goal of ours and an ever-evolving challenge. Check out some of the initiatives we’ve implemented thus far:

Online Merchandise Store Initiatives

• All online stores are hosted via Shopify, which is a carbon neutral company who has made a huge commitment to sustainable e-commerce.
• We use mailers made from 100% recycled materials. We also often reuse boxes and packaging that we get from personal mail because boxes and packaging filler should be reused many times before being recycled!
• We ship ~99% of our orders via USPS using their free package pickup. This equates to a lower carbon footprint for delivery.

Manufacturing & Logistical Initiatives

• We prioritize working with either local Colorado businesses, where our offices are based, or Mexico businesses, where Viva El Gonzo takes place, for as many products as possible. For example, all of our stickers are made in Colorado, and lineup shirts are made using locally sourced cotton and manufactured in Mexico City. These products are featured in our "Made Responsibly" collection.
• Reusable bags that are distributed with every pre-sale order picked up on-site at the event are made from 100% recycled polyester.
• Display hangers used in our on-site stores to display merchandise are manufactured from 100% recycled plastics gathered from the oceans or intercepted in estuaries. Broken hangers are re-ground and made into replacement hangers.
• Poster tubes that come with every poster purchased on-site at the event are made with 30-40% recycled kraft cardboard and ship flat, saving transportation space by roughly 50% compared to standard poster tubes. They also omit plastic ends!
• We responsibly recycle any plastics that we receive from our manufacturing partners.

• We worked with a wide spectrum of graphic designers to ensure diversity and authenticity are reflected in our visuals. For 2025, all event posters were curated using graphic designers native to Mexico. This intentional choice helps showcase the country’s unique culture through the eyes of those who live it—bringing local voices, stories, and artistry to the forefront of our visual identity.

Sustainable Vendor Practices

• MiiR: Dedicated to minimizing impact, maximizing product lifespan, and measuring their net emissions to aim for Net Zero emissions by 2030. MiiR uses post-consumer recycled materials in packaging, practices fair labor in their manufacturing processes, partners with environmentally responsible suppliers, and drastically invests in sustainable shipping practices.
• AS Colour - As a member of amfori, a group leading ethical compliance in supply chains, AS Colour supports the drive towards social compliance and improvements within the factories and farms in their global supply chains. They’re tackling the big issues the fashion industry is facing surrounding worker rights and environmental protection, focusing on sustainable cotton production and using certified non-toxic dyes. Their guiding principles are to reduce waste, prioritize sustainable materials, design for circularity & longevity, and ensure a sustainable, ethical supply chain.

Operating with sustainable practices while positively impacting the planet is always top of mind for 100x Hospitality. While we’re not perfect, we’re committed to making intentional improvements to our manufacturing processes and operational logistics each and every year, and we’re excited to optimize our processes as we continue to learn. If you have an idea, please reach out, we’d love to chat!